Wearable Doonas Are Real And We're Here For It

Because we can never have enough reasons to be comfy at home, UK hotel brand Premier Inn has collaborated with The Sewing Rooms, a social enterprise based in Lancashire, to develop the Zzzoovet: a donna you can wear.

Announced on World Sleep Day, the name comes from the idea that the Zzzoovet gives you the snug feeling of working-in-bed, whilst giving you a completely professional appearance on the top half, perfect for Zoom calls.

James Latham, Premier Inn’s sleep comfort expert says “With TikTok videos of Premier Inn pillows going viral and sales soaring, we’re aware that our customers love to bring the comfort of our hotels into their homes. We have a home range of Premier Inn mattresses, duvets and pillows that are hugely popular, and whilst thinking about what other at-home Premier Inn products we could offer, the idea of the Zzzoovet was born.

Our research shows that 1 in 8 Brits work with a duvet wrapped around them, and our Zzzoovet allows you to do that whilst still looking smart for work. The Zzzoovet ticks so many boxes, you look unassuming and professional on camera, but you’re kept warm and cosy off screen with that snuggly feeling of still being in bed. The Zzzoovet is a fun way of giving you a little touch of Premier Inn comfort whilst you work.”

The Zzzoovet went through a few rounds of development before the perfect design was settled on. In order for it to be as comfortable as possible, the latest prototype features has a handy detachable waist band that can be worn with any top, allowing the wearer to quickly remove their Zzzoovet if they need to dash to the door for one of those inevitable home deliveries.

The sack (?) is comprised of a wraparound 10.5 tog microfiber duvet with a special fastening so it can be adjusted to fit most wearers, and comes with a unisex crisp white buttoned shirt or a white sweatshirt.

The luxurious bedding envelops the wearer, allowing for that cosy snuggled-up-in-bed feeling, whilst letting you still be productive and presentable for work. Sounds like heaven to me.

Whilst not available to purchase yet, a limited number of Zzzoovet samples have been produced by the Sewing Rooms for product-testing in the UK. Here’s to hoping it makes its way Down Under.

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