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Raise your hand if you grew up hearing the tune of a scraggly pirate singing, "Oooooh, who lives in a pineapple under the sea?" I'll spare you the rest of the lyrics, but I hope I'm not the only one who has a special place in my heart for SpongeBob Squarepants and his squeaky, high-pitched laugh, as well as the rest of the Bikini Bottom crew.
Well, for all of my like-minded mateys, I'm delighted to share that Wet n Wild released its very own SpongeBob-themed collection — and it's actually so good. Not only is everything a great deal (the most expensive item is the eye shadow palette ringing up at $15), but the quality is up there in terms of pigmentation, longevity, and overall fun packaging.
As an Allure editor, I'm inundated with makeup launches and my pineapple house — I mean, New York City apartment — is always over capacity with the latest lipsticks, highlighters, and eye shadow palettes, but this collection manages to stand out and spark joy. I always appreciate a healthy dose of nostalgia (I'm a '90s baby after all), but what I like most about the products you see above is the practicality element.
Wet n Wild SpongeBob SquarePants PR Box
You'll see what I mean once I dive into each item, so grab your flippers and scuba gear, because we're approaching Bikini Bottom any second now:
I can't believe I personally hadn't encountered a SpongeBob makeup sponge before this week, but I gotta say, Squidward is my favorite out of the trio. The rounded parts of his head are useful for blending in just about everything — liquid foundation, cream blushes, etc. — while the back of his head features a round, flat portion that gets into hard-to-reach nooks. But all of my new friends are sure to put a smile on your face and you can snag all three for just $18 (or $6 each).
Wet n Wild SpongeBob Makeup Sponge
Wet n Wild Patrick Makeup Sponge
Wet n Wild Squidward Makeup Sponge
Some would say this 18-shade Nautical Nonsense Palette is the star of the show, and I might have to agree. A winning eye shadow palette, in my humble opinion, is one that has a blend of shades I immediately gravitate towards — anything pink, mauve/purple, gold, and/or glittery — and slightly more daring shades that gently force me to experiment, like anything cooler-toned. cue SpongeBob's imagination rainbow meme
I whipped up two quick looks for your viewing pleasure. On the left, I used the shades Jellyfish Jam (shimmery pink/magenta) all over the lids and Me Money (shimmery forest green) as liner. On the right, I used a combination of Sea Star (matte pink/coral), Pretty Patty (matte orange), and Jellyfish Jam on the lids and the famed Bikini Bottom (shimmery navy) on the outer V of my eyes and topped it off with a speck of Tartar Sauce (shimmery white-gold) on the inner corners. I already can't wait to play with more color combinations.
Wet n Wild Nautical Nonsense Palette
I prefer hydrating, gel-like primers but for those who are into a light pre-makeup misting — or an any-time-of-day refresh — the B.F.F. Hydrating + Brightening Primer Mist infuses moisturizing glycerin, exfoliating lactic and citric acids, and brightening vitamin C (aka ascorbic acid) into a fine mist that'll leave your skin looking dewy.
Just in time for the summer months, the F.U.N. Purifying Setting Mist keeps your makeup on lock throughout the humid days. It's spiked with cinnamon bark extract to cut down on excess oil, niacinamide to brighten your complexion, and centella asiatica (also known as cica) to keep your skin feeling calm after all of your makeup is ready to go.
Wet n Wild B.F.F. Hydrating + Brightening Primer Mist
Wet n Wild F.U.N. Purifying Setting Mist
I saw this comparison on TikTok before I could figure it out for myself, but drumroll please, the SpongeBob Highlighter seems to be a pretty darn decent dupe for the iconic Fenty Beauty Killawatt Highlighter in Trophy Wife. Given, my Trophy Wife compact is…extremely old at this point (this is just between us)…so the pigment might not be as "fresh" as it once was, but I dare say the Wet n Wild highlighter is even more vibrant.
So while I don't think the SpongeBob Highlighter is an exact dupe for Fenty (see my swatches below; Fenty leans a little warmer), it's well worth the $6. And seeing as how this highlighter is currently out of stock, I think the general public agrees.
Wet n Wild SpongeBob Highlighter
SpongeBob and Sandy have their own kabuki brushes made with super-soft, fluffy synthetic bristles. SpongeBob's flat bristles are ideal for contouring and precision powdering, while Sandy's magenta dome-shaped bristles seamlessly buff in powders, blushes, and much more. As Sandy Cheeks would say, you'll look "hotter than a hickory-smoked sausage."
Wet n Wild SpongeBob Flat Kabuki Brush
Wet n Wild Sandy Round Kabuki Brush
Remember how I talked about my appreciation for the practical items in this collection? We've arrived at that portion of this review. I tend to be all-or-nothing when it comes to my makeup (casual isn't really in my beauty dictionary), so I dirty up a lot of brushes — and quickly, too. As you can imagine, that's a lot of cleaning I often put off until I don't have any untainted eye shadow brushes on hand.
This baby blue, glycerin-spiked cleansing solid starring one of my favorite meowing snails works super well on a variety of brushes and sponges I tested out without misshaping or drying them out. It also smells surprisingly good — almost mango-y — which was an unexpected bonus.
Wet n Wild Gary the Snail Soap Suds Sponge & Brush Cleaner
A very first-world problem I have is not knowing where to store all of my beauty sponges. (I have bought cute, chick-inspired holders specifically for this purpose, but they're easily outnumbered by sponges.) So I love that Wet n Wild included an orange, pineapple-shaped house for my new buddies — and, most importantly, it's wide enough to fit my damp, expanded sponges.
Hear me out: I might just be ending on my favorite item in the entire collection. Yes, I love the eye shadow palette, but the Krabby Pad-Ties Sponge & Brush Cleaning Pads are quite genius. Each burger "layer" is a mini cleansing mat outfitted with different groove patterns: Deep Clean (top bun), Sponges (lettuce), Eyes (patty), and Face (bottom bun).
While I think most of them are relatively interchangeable, the lettuce layer is my favorite. Since makeup sponges are so delicate, I typically can't use them on mats, but this one is extra gentle, deep-cleans much better than my fingers, and cuts down on wash time — making this burger tool both amusing and effective.
Wet n Wild Pineapple House Sponge Case
Wet n Wild Krabby Patty Sponge & Brush Cleansing Pads
Don't wait because this collection will sail away at any moment, so be sure to reel in your favorites before they're completely sold out. I'm telling you — everything is so much fun to play with, which is what makeup should be all about.
The Wet n Wild SpongeBob Squarepants Collection is available at a wide range of retailers, including ulta.com, walmart.com, and wetnwildbeauty.com right now, as well as amazon.com starting on April 28 and target.com on May 2.
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