First launched in 2016, Ivy Park absolutely freaked out Beyonce fans around the globe. The collection featured some badass activewear—sporty leggings, sports bras and hoodies – it had it all.
And while it seems like a minute since Ivy Park’s most recent unveiling back in February 2020 (the first time she partnered with Adidas), we finally have the news we’ve been waiting for: a new drop.
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https://www.instagram.com/p/CLHceKqHpgb/
While the singer/actor/entrepreneur said she was taking the last year to step away from it all, we wouldn’t expect anything other than something to be happening in the background. That something, of course, was designing and shooting several Ivy Park x Adidas collections.
So if you’ve still not managed to get hands on a piece, you’ll be pleased to know something new is coming very soon, namely Icy Park, coming February 19. Yep, ICY PARK!!!
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https://www.instagram.com/p/CLH-paZFE2F/
To announce Icy Park’s imminent release, Beyoncé naturally shared some pretty hot images of herself head-to-toe in nude latex.
While the campaign imagery has so far shown the winter-themed collection to be full of white skiwear, these latest images show it includes some seriously-cool streetwear: knee-high boots, long-sleeved bodysuits and glossy jackets.
Our favourites? The padded accessories – a hat, ‘Ivy Park’-emblazoned scarf, and elbow-length gloves.
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https://www.instagram.com/p/CLGLpXeFLdk/
The original campaign images, which were revealed in late-Jan, featured appearances from a faux fur coat clad Gucci Mane, plus Hailey Bieber in a beanie and cycling shorts draped over a pink jeep (you can check that out below). As for the clothes, expect technical reflective shell tracksuits trimmed with those famous three stripes, high-shine puffer jackets, cosy shearling fabrics and a new retro logo print from the brand.
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https://www.instagram.com/p/CKdFuC6FGl_/
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As for footwear, WWD has confirmed that there will be five new shoe designs introduced including ‘an update to the Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleek trainers as well as a brand-new Super Sleek Boot’.
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https://www.instagram.com/p/CKekr0qFrTH/
The adidas x IVY PARK collection is coming soon and will be available online at adidas.com. Items are usually available in sizes XXXS – 4X.
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