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Beauty lovers wait all year for Ulta Beauty's 21 Days of Beauty sale and now it's officially here — and better than ever. In previous years, this sale has offered up an average of two to three deals a day. But from March 14 to April 3, the beloved beauty retailer will be discounting four or even five deals a day, giving you ample chances to shop your favorite makeup and skin care for 50 percent off. Yep, that's right. Every single product's price listed below is being cut in half for this sale.
With three full weeks of sales, that's plenty of savings to keep track of. So to help you out, we made a list of every single one of this year's deals. Just remember to mark your calendars and jot down your must-have brands, so you can swoop in and grab them for a great price. Here's a breakdown of the savings for each day.
Week One Deals
Sunday, March 14
To kick the event off, it's time to practice your cat eye. The Readers' Choice Award-winning Stila Cosmetics Stay All Day Eye Liners are super pigmented and come with a felt tip for thick and precise lines alike.
For skin care, test out It Cosmetics' Confidence in a Cream. This moisturizer is packed with ceramides and collagen to hydrate and plump skin.
Stila Stay All Day Eye Liners
It Cosmetics Confidence in a Cream
Monday, March 15
Smashbox's The Original Photo Finish Smooth & Blur Oil-Free Primer is a must-try for primer believers. It has a gel-like texture that's loaded with vitamin E and A, so not only does it blur out pores, but it also hydrates your base.
Speaking of hydration, Peach & Lily's Wild Dew Treatment Essence has hyaluronic acid to moisturize dry skin and niacinamide to help diminish any hyperpigmentation caused by acne.
Smashbox The Original Photo Finish Smooth & Blur Oil-Free Primer
Peach & Lily Wild Dew Treatment Essence
Tuesday, March 15
For $24, Shiseido's Essential Energy Moisturizing Cream can be yours. You'll love the formula for the citrus unshiu peel extract that exfoliates away dead skin and hydrating hyaluronic acid that locks it all in.
Shiseido Essential Energy Moisturizing Cream
Wednesday, March 17
Whether you love a CC cream or have never tried one, you'll be obsessed with Juice Beauty's Stem Cellular CC Cream. The serum-like texture also SPF 30 in it, so you get a subtle, light-coverage base, it's also protecting you from any harsh UV rays.
For your daily dose of brightening vitamin C, check out StriVectin's Super-C Retinol Brighten & Correct Serum. Just like its name suggests, it also has retinol to smooth out the appearance of fine lines.
Juice Beauty Stem Cellular CC Cream
StriVectin Super-C Retinol Brighten & Correct Vitamin C Serum
Thursday, March 18
With just one pump of Lancôme's La Base Pro Primer, you'll notice a change in your foundation application — for the better. The formula dries down to a matte finish, so products layer onto it like a dream.
Before you prime, don't forget to moisturize. Elemis's Pro-Collagen Marine Cream is made of a cocktail of floral ingredients like padina pavonica, which minimizes the appearance of fine lines and mimosa that calms inflammation.
Lancôme La Base Pro Primer
Elemis Pro-Collagen Marine Cream
Friday, March 19
You may have heard the sad news about Becca Cosmetics going out of business, so now is your time to stock up. The Shimmering Skin Perfector Pressed Highlighter can give the high points of the face a subtle glow as you lightly sweep it on, or an out-of-this-world shine if you layer it.
It Cosmetics's Airbrush Foundation Brush has a dome-shaped head so it evenly applies liquid formulas as you buff it into your skin. And for only $12, it's a real steal.
Becca Shimmering Skin Perfector Pressed Highlighter
It Cosmetics Brushes for Ulta Airbrush Foundation Brushes
Saturday, March 20
We love a good mascara, and Too Faced's Better Than Sex Mascara is definitely a favorite. Its hourglass wand is key for gripping onto every lash and its formula is loaded with peptides to condition lashes while giving that falsie effect.
If you're looking to achieve even and smooth skin, add Tula's Get Toned Pro-Glycolic 10% Resurfacing Toner to your cart. It's made with superfoods like mushrooms, beet, turmeric, and blueberry extracts that hydrate and minimize inflammation.
Too Faced Better Than Sex Mascara
Tula Get Toned Pro-Glycolic 10% Resurfacing Toner
Week Two Deals
Sunday, March 21
Available in 24 shades, Buxom's Full-On Plumping Lip Cream gives off vibrant pigment and a plumper look. Plus, it has vitamins A and E to keep lips soft and hydrated.
If you can't be bothered to double cleanse, Philosophy's Purity Made Simple One-Step Facial Cleanser will do it all for you. Its gentle formula features meadowfoam seed oil that melts away all dirt and debris, including makeup, without stripping the skin of its natural oils.
Buxom Full-On Plumping Lip Cream
Philosophy Purity Made Simple One-Step Facial Cleanser
Monday, March 22
Pür's Love Your Selfie Foundation is the no-filter base product you need to try. It comes in 42 shades and is extremely buildable. Try it once and we (and its name) promise you'll love your selfie.
When Sunday Riley products go on sale, you're going to want to stock up — especially for these two. The Power Couple Mini Kit features a travel-sized Good Genes All-in-One Lactic Acid Treatment to exfoliate the skin and a mini Luna Sleeping Night Oil that reduces the appearance of pores.
Pür Love Your Selfie Foundation
Sunday Riley Power Couple Mini Kit
Tuesday, March 23
This day is all about good skin, starting with the Origins GinZing SPF 40 Tinted Moisturizer. It's a universal tint that leaves skin looking glowy and never dull. The formula also has SPF 40 to protect you from any UV rays.
Adding onto the good skin is Crepe Erase's 2-Step Advanced Body Treatment System. The first step is the Smoothing Pre-Treatment that removes dead skin cells and step two is the Body Repair Treatment, a hyaluronic acid-based body cream that hydrates the skin.
Origins GinZing SPF 40 Tinted Moisturizer
Crepe Erase 2-Step Advanced Body Treatment System
Wednesday, March 24
Today is all about priming those eyes starting with Urban Decay's Eye Shadow Primer Potion. Just one swipe of this creamy primer and the colors of your shadows will appear more vibrant when layered on top.
For long, fluttery lashes, try Lancôme's Cils Booser Mascara Primer. It has vitamin E to condition your lashes and make them appear longer and fuller before you layer your mascara on top.
Urban Decay Eye Shadow Primer Potion
Lancôme Cils Booster Mascara Primer
Thursday, March 25
Cover up any dark circles with It Cosmetics's Bye Bye Under Eye Concealer. Available in 28 shades, this thick formula doesn't crease and blends like a dream.
To give your skin a full glass of hydration, look no further than Murad's Nutrient Charged Water Gel. Its cocktail of vitamins includes B3 and B5 that, when combined, eliminate dryness and soothe skin.
It Cosmetics Bye Bye Under Eye Concealer
Murad Nutrient Charged Water Gel
Friday, March 26
Keep your brows in place with Benefit Cosmetics's Gimmie Brow+ Volumizing Gel. Its formula has little microfibers that act as hairs to fill any sparse areas.
Clarin's Double Serum is loaded with turmeric to reduce the appearance of dark spots, even skin tone, and a boost of radiance. After using this for a while, you'll notice brighter skin in no time.
Benefit Gimmie Brow+ Volumizing Eyebrow
Clarins Double Serum
Saturday, March 27
People will question if you're wearing falsies after using the Best of Beauty-winning Tarte Maneater Mascara. It has a flexible brush that can wiggle the long-lashing formula into the smallest lashes.
Clinique's Dramatically Different Moisturizing Lotion has cucumber fruit extract to help strengthen skin's barrier and hyaluronic acid to hydrate. The formula is lightweight and sinks into the skin seamlessly.
Tarte Maneater Mascara
Clinique Dramatically Different Moisturizing Lotion
Week Three Deals
Sunday, March 28
To cleanse your skin, Dermalogica's Special Cleansing Gel has lavender in it to soothe and reduce redness. The formula is also loaded with quillaja saponaria bark extract that cleanses and removes all debris from the skin.
MAC's Prep + Prime Fix+ Primer & Setting Spray is such a go-to for Allure editors. Just one spritz before you apply base product and one after will make your makeup last all day and night.
Dermalogica Special Cleansing Gel
MAC Prep + Prime Fix+ Primer & Setting Spray
Monday, March 29
We're calling this day Mario Badescu Monday. With two glow sets offered, Spritz Mist Glow Set and Take It To Glow 2.0 Kit, your skin with thank you once it drinks up the hydration in these mists and skin-care products.
Mario Badescu Spritz Mist Glow Set
Mario Badescu Take It To Glow 2.0 Kit
Tuesday, March 30
BareMinerals's Mineral Veil Finishing Primer is great for both beginners and pros. It's a weightless powder that offers very light coverage. Use it alone or to lock in your cream products.
For those sleepless nights, try Skyn Iceland's Mirconeedle Eye Patches. The little needles have peptides and hyaluronic acid so once they're pressed and absorbed into the undereye area, you'll notice brighter, less-tired eyes.
BareMinerals Mineral Veil Finishing Powder
Skyn Iceland Microneedle Eye Patches
Wednesday, March 31
Urban Decay's All Nighter Primer does exactly what its name says: It helps makeup last all night. Its finish is a little tacky, which we love because it helps foundations stick better to the skin.
For dry skin folks looking for a cleanser, Peter Thomas Roth's Water Drench Cloud Cream is the one. It's a whipped, frothier texture that has coconut oil in it to melt away makeup. Not to mention, it also has hyaluronic acid to hydrate the skin and never leave it feeling desert-dry again.
Urban Decay All Nighter Primer
Peter Thomas Roth Water Drench Cloud Cream Cleanser
Thursday, April 1
KKW Beauty Lipliners barely go on sale, let alone to a whopping $6. These creamy liners come in an array of shades like browns and reds and glide onto the lips like a charm.
First Aid Beauty's FAB Starter Kit is the ultimate gift to send to friends (or keep for yourself). This bundle has a Pure Skin Face Cleanser to remove makeup and cleanse and an Ultra Repair Cream, a dreamy thick moisturizer that's perfect for dry or eczema-prone skin.
KKW Beauty Lipliners
First Aid Beauty FAB Start Kit
Friday, April 2
If you know and love Tarte's Shape Tape Concealer, try the Face Tape Foundation. It's a full-coverage formula that literally makes you look like you never had pores in the first place. Its collection features 50 shades so we promise there's a shade for everyone.
For a nice at-home facial day, Exuviance Performance Peels are incredible. It's loaded with a blend of alpha hydroxy acids (AHAs) like glycolic acid that exfoliates dead, dull skin cells on the surface of the skin.
Tarte Face Tape Foundation
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Exuviance Perfomance Peels AP25
Saturday, April 3
Get your brows in check with Anastasia's Beverly Hills Brow Wiz. It has a super-fine pencil that, when used lightly, mimics hairs in sparse areas. Not to mention, on the other end, you get a spoolie to brush through brows, giving a more natural effect.
Anastasia Beverly Hills Brow Wiz
Just make sure to pounce on your favorites the day they become available, because each sale lasts for just 24 hours, never to return again. To shop Ulta Beauty's 21 Days of Beauty sale just visit ulta.com and start adding to your cart. Better hurry, you only have until April 3.
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