Beauty and wellness brand founders and scientists Carol Christopher, Elsa Jungman and Barbara Paldus have joined forced to create the Science of Beauty Collective.
“Barbara and Elsa and I had connected and gotten to know each other over the last year doing some collab partnerships with our brands,” said Christopher, founder of Ellis Day Skin Science. “We realized that we share a lot of common values and experiences. And I think, foundationally, we all saw the priority of having data-driven brands and the scientific approach to developing products and making marketing claims.”
The women, who each hold a Ph.D., are sharing their respective networks, resources and expertise with the aim of redefining beauty industry standards, while supporting other female brand founders. The collective — formed with the help of Odile Roujol, founder of the Fashion and BeautyTech community — currently has 16 members, a diverse group of beauty and wellness founders living in San Francisco, New York City, Washington, D.C., Paris and London. Victoria Fu and Gloria Lu of Chemist Confessions, Rahama Wright of Yeleen Beauty and Hélène Azancot of Yodi Beauty are among the bunch.
“Part of the group is also about creating a support network,” said Paldus, founder of Codex Beauty Labs. “If you look at the beauty industry, it was geared more toward marketing and influencers. But with the emergence of COVID-19, there’s a resurgence and almost a renaissance of science. Also, with the change in the U.S. administration, I would say, there’s now a much greater respect and push for science again after the last four years. And so, one of the things we wanted to do was as a collective support each other.”
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